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商品編號: 9-395-121 出版日期: 1994/12/05 作者姓名: Gentile, Mary;Maus, Pamela J. 商品類別: Other 商品規格: 8p 再版日期: 2008/05/20 地域: United States 產業: Apparel accessories 個案年度: 1994 - 1994
商品敘述:
Jane Kravitz (Caucasian female), strategic product manager, and Lyndon Brooks (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children''s footwear, are assigned to new positions and to each other at the start of the story. Presents their very different points of view on their first couple of months working together. Can be taught in a variety of ways: with all students receiving both cases; half receiving one and half receiving the other; or a third of the class receiving both, one third receiving one, and one third receiving the other (as is appropriate). Should be used with Jensen Shoes: Jane Kravitz''s Story. This case is a revised version of Jensen shoes: Lyndon Twitchell''s Story.
涵蓋領域:
Market segmentation;Workplace discrimination;Management communication;Management skills;Organizational behavior;Employee performance management
相關資料:
Case Teaching Note, (5-396-017), 7p, by Mary Gentile
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